Free Masterclass: Gamification and Storytelling in digital tourism

Date: December 10, 2020

Time: from 6.30pm to 8:00pm (CET)

Location: Google Meet (you will receive the link after registration)


We invite you to a free online masterclass with Oscar García Pañella!

On December 10th at 6:30 p.m. (CET).

Oscar García Pañella

Dr. Oscar García Pañella holds a B.Sc. degree in Telecommunications, besides a M.Sc. and Ph. D degrees in Electronic Engineering. Oscar directs the New Interactive Technologies School of the University of Barcelona, that is The Videogame University, besides the online Master in Gamification & Transmedia Storytelling in the IEBSchool. He also teaches several courses such as Game Design, Gamification, Interactive Design, Programming, Videogame History and Algebra within several additional universities (UDG, UOC, IESE, URL, etc.). In addition to that, Oscar partners as a senior Gamification consultant in Cookie Box.

Masterclass Summary

Tourists’ expectations for experiences have increased incredibly high with such a variety of options of what to visit. It is becoming more and more challenging for tour guides, tour operators, museums and destination management companies to keep on attracting, engaging and entertaining visitors.

Gamification is the application of game-design elements and game principles in non-game contexts to foster motivation and engagement.

During this talk with Oscar García Pañella we will talk about gamification in tourism, go through the basics behind gamification science and learn how we can use storytelling, game elements, aesthetics and technology to create memorable digital tourism experiences for your visitors.

Masterclass agenda

  1. Introduction by Pau Yànez (CEO @ PlayVisit).
  2. Masterclass “Gamification and Storytelling in digital tourism” by Oscar García Pañella.
  3. Q&A by attendees.


90 minutes