Promote local (thematic) commerce: Create points of interest in some local businesses and charge them for bringing people who participate in the tour to them. In this sense, you can create many thematic routes that allow you to promote different themes of the city: Gastronomic route (restaurants, bars, etc); Tourist route (museums, monuments,); Artistic Route (art galleries, exhibitions, museums, etc.), etc. Consider offering benefits or discounts to Tour participants: 20% discount at the restaurant / entrance to the museum, etc.
Look for sponsors: Offer the free tour and look for sponsors such as the City Council, Tourism Companies, Communication Companies, etc.
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